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About Us
Who We Are
Asha Ethnica is a platform dedicated to bringing tradition into the journey toward sustainability. We are committed to preserving traditional craftsmanship while safeguarding the environment by offering beautifully handcrafted products made from natural and reclaimed materials from Indonesia.
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Our Mission
Our mission is to create a marketplace that empowers local artisans and eco-friendly businesses in Indonesia, helping them sustain their cultural heritage and environmental efforts. By connecting these skilled craftsmen with a thriving community of environmentally conscious individuals across Europe and beyond, Asha Ethnica aims to build a bridge between heritage and sustainable living.
Our Vision
At Asha Ethnica, every purchase tells a story -- a story of craftsmanship, culture, and commitment to the planet. We strive to make shopping effortless and meaningful, ensuring that every product is safe and environmentally friendly and contributes to the livelihoods of local communities and the preservation of local traditions and ecosystems.
Our Family
​At Asha Ethnica, everyone who contributes to our mission is part of our family. From the talented artisans to the dedicated communities we collaborate with, we collectively form a network that honours heritage, uplifts communities, and contributes to a sustainable future.
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​We warmly invite you to join our family and make a meaningful difference together with us!
"Rooted in my deep love for Indonesia's vibrant culture and natural beauty I founded Asha Ethnica to protect and celebrate this priceless heritage. Our mission is to support local initiatives that preserve this cultural and ecological treasures by showcasing and promoting their eco-friendly creations to the world.
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We are dedicated to continuously developing our products and platform while expanding our reach to more communities and initiatives. Though our efforts may seem modest, I believe that unwavering dedication, consistency, and collective support can transform these initiatives into a powerful force—creating lasting benefits for local communities and ecosystems.
Ekaningrum Damastuti
Founder of Asha Ethnica
